In our society, tourism is not only an activity that response the sightseeing and relaxation needs but also an opportunity for businesses to find partners, develop business and expand markets. Since then, MICE tourism has formed and become a trend in recent years.
What is MICE tourism? What types of MICE tourism are currently available in Vietnam? Which location and what time of year is suitable for organizing MICE tourism?
The following information will help the businesses have more options to find new ideas for their activities.
- What is MICE tourism?
“MICE” stands for Meeting, Incentive, Conference / Convention and Event / Exhibition.
The essence of MICE tourism is the combination of a tour and an event, the launch of a new product or customer appreciation ceremony to help businesses find, meet and interact with partners, customers to develop and expand potential markets.
Therefore, MICE tourism is not considered as a common tourism type but as a high-class tourism type, with own characteristics. MICE tourism customers are often businessmen, merchants, scientists, researchers, … – They are high-income people, they have position as well as ability to pay for MICE tourism.
TYPES OF MICE TOURISMMEETING TOUR
MEETING TOUR
Meeting tour is a tourism activity combined with meeting individuals or organizers to discuss existing issues that need to be solved or created about a new service.
Almost customers are businessmen, even high-class businessmen so they are rather fastidious. They often require high and exceptional service quality.
Meeting tours are usually divided into 2 categories:
- Association Meeting: A meeting of peers, suppliers, members of international organizations with the scale of 50 – 200 people; it takes about 4 – 5 days
- Corporate Meeting: is smaller activity than Association Meeting, including internal meetings (seminars for rewarding or exchanging internal information) or external meetings (conference activities about cooperation, investment between two or more companies)
INCENTIVE TOUR
Incentive tour is a type of tourism combined with rewarding individuals for their outstanding achievements or achieving the company’s planned goals. The purpose of this activity is to encourage the employee’s spirit and shorten the distance of members in the company, thenceforth it helps to improve the efficient work.
CONVENTION TOUR
Convention tours is a type of tourism combined with the conferences and seminars to exchange information among the expert groups with the same level. This activity usually takes place before the national or international events are organized.
Convention tour are divided into 2 categories:
- Bid to Host a Convention: This is an
international type organized by the host country, and the member countries send
representatives to attend.
- Convention Organized by Members: A type of organization is held alternately among countries.
EVENT/ EXHIBITION TOUR
Event / Exhibition tour is a tourism activity combined with the promotion of products and services in many fields for the target markets and interested objects, thenceforth it helps to promote their products and services widely.
The event / exhibition tour is also divided into 2 categories:
- Trade show: Exhibition activities are organized for business leaders.
- Consumer show: Exhibition activities are held to introduce products, goods and services to customers and consumers.
2. When and where should we organize MICE tourism?
- In recent years, the demand about MICE tourism has been increasing. Not only domestic organizations but also many international organizations come to Vietnam, they find the investment opportunities for business development through MICE tourism. It is held at any time of the year when customers demand.
- MICE location is also very diverse. In general, that location can accommodate a large number from a few hundred to a few thousand participants with high-grade services on restaurants, hotels; conference or seminar rooms, entertainment and shopping areas. And the most important thing is towards matching the purpose of the organizations or businesses
Vu Media is an organizer with many experienced years in organizing events combined with tourism and teambuilding. We have demonstrated our competence in building a diverse location system, high-quality infrastructure and being a partner of many businesses. Vu Media promises to bring the satisfaction to customers when you experience our services.
PLEASE CONTACT US WITH THE INFORMATION!
Vu Media Joint Stock Company
Address: 6th floor, An Huy building, 184 Nguyen Tuan street, Thanh Xuan district, Hanoi, VietNam.
Hotline: (+84) 904733644 | Tel: (+84) 2433749999
