For any businesses, the trade promotion is also an essential activity. In the context of cutthroat competition, Experts believe that, besides the improving trade efficiency, Vietnam needs to push strong access to new markets, such as the Middle East, Africa, Latin America …
In order to conduct a trade promotion event, the following must be noted:
- Trade promotion is a multi-stakeholder activity, so you also need to find out other stakeholders to develop the scenario. The program is designed to be both traditional and professional towards the partner
- Identify the type of event to get an overview of the steps to prepare for a trade promotion event. Trade promotion activities cannot be organized without the presence of the press and questions.
- Determine the organization time: usually suggested by businesses. When the time is determined, the event organizer will consider the factors affecting the event such as weather, climate … to choose the most suitable venue and scenario for the program.
- Determine the venue: for an exchange event between the parties, the indoor space as the hall is a suitable venue. If the partner is a foreign business, we need to prepare interpreting headset devices for all guests.
- Building the scenario: towards the request of the business and flexible in the order of a trade promotion event
This type of event requires less creativity but more professionalism. Professionalism in both the layout with the right equipment and the professionalism of the employees
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